Pause, Recharge and Embrace Joy: Relish ‘Feel Good’ Moments Everyday As OSIM & Miffy Team Up To Inspire Wellness On-The-Go

OSIM partners with the beloved Miffy brand to invite users to embrace moments of calm amidst hectic modern lifestyles with portable massagers – uNek Plus, uCozy Delite and uZap Warm.
Drawing on Miffy’s iconic charm, this heartfelt collaboration with OSIM evokes joy and positivity, reminding users to recharge with small breaks despite their busy schedules.

Singapore, 26 FEB 2025 – A global leader in Wellness Tech, OSIM is proud to announce the launch of its OSIM Miffy Feel-Good Series, a heartfelt collaboration that blends Miffy’s playful simplicity with OSIM’s dedication to enhancing everyday well-being. Just like Miffy who is always ready for happy adventures, the collection sparks joy and calm with its lively colours and inspiring designs while reminding users to prioritize their wellness - even during their busiest days. By taking small yet meaningful breaks with the OSIM Miffy Feel-Good series of portable massagers, users can pause, recharge and embrace “Feel Good” moments, whether at home, at work, or on-the-go.

This collaboration is thoughtfully designed with OSIM’s wellness expertise with Miffy’s cheerful personality in mind. From lively colours to iconic design elements like Miffy’s butterfly companion, every detail reflects both brands’ shared values of positivity, mindfulness and self-care.

“We see many synergies between our brands – from uplifting well-being, to fostering happiness and feeling good. Ultimately, the Miffy Feel-Good Series reflects our shared vision to empower users with iconic, functional designs that bring warmth and comfort,” said Lynn Tan, Deputy CEO of OSIM International. “Bringing Miffy’s signature style to our range of portable massagers will hopefully inspire and remind our users to take regular time-outs to relax and unwind – even on their busiest days.”

Playful Simplicity Meets Wellness: Nostalgic Appeal Across All Generations

For decades, Miffy’s cheerful adventures have charmed generations, uniting families with her universal appeal and heartwarming stories. Similarly, OSIM has empowered generations to feel their best through innovative wellness solutions. This partnership builds on that legacy, creating shared moments of joy and relaxation that transcends generations. Whether tackling daily challenges or embarking on new adventures, the OSIM Miffy Feel-Good Series inspires relaxation, positivity and joy across all ages.

Miffy has always represented joy, simplicity and connection for audiences around the world. Partnering with OSIM, a brand that shares both parties’ commitment to improving well-being, allows the two brands to bring Miffy’s timeless charm into people’s daily lives in a meaningful way. This collaboration combines Miffy’s uplifting spirit with OSIM’s innovative approach to relaxation, inspiring everyone to find comfort and happiness in their everyday routines.

A Perfect Harmony of Comfort, Relaxation, and Joy

The OSIM Miffy Feel-Good Series, featuring the uNek Plus, uCozy Delite and uZap Warm, are essential tools for reclaiming moments of comfort and well-being amidst the daily hustle and bustle of life. Aside from bright, lively colours, Miffy’s signature delicate butterfly motif - a universal symbol of life, transformation and freedom - represents a journey from stress to relaxation.

uNek Plus

The uNek Plus is a neck massager designed to relieve tension and stiffness, particularly for city dwellers and frequent users of digital devices. Featuring deep-kneading massage technology, it mimics the soothing touch of a professional masseuse, offering targeted relief for the neck and shoulders. Its ergonomic design ensures a comfortable fit, making it an ideal companion for addressing strain from prolonged desk work or stiff “text neck” from using mobile devices. Lightweight and portable, the uNek Plus makes relaxation effortless.

uCozy Delite

The uCozy Delite is an upper body massager designed to alleviate strain from sedentary habits or prolonged standing. Using proven kneading massage technology, it helps improve posture, reduce stiffness and and muscle tension from daily activities. The compact and portable design allows for relaxation anytime, while its ergonomic cushion ensures comfort and support during use. Whether at home, at the office, or on the go, the uCozy Delite is a versatile solution for tension relief.

uZap Warm

The uZap Warm is a vibrating abdominal massager designed to provide targeted relief for period discomfort and lower back tension. Its key features include soothing warmth and three customizable vibration modes: continuous vibration, intermittent pulsating vibration, and interval vibration with longer 2–3 second pauses. Compact and portable, the uZap Warm is perfect for busy individuals looking to ease tension or relieve period discomfort and embrace moments of relaxation.

Each product from the series has been designed to meet the needs of modern lifestyles. Whether easing abdominal discomfort, relieving neck tension, or soothing upper body strain, the OSIM Miffy Feel-Good Series ensures that you can feel good anytime, anywhere.

Moments of Relaxation, Perfect for Any Occasion

From parents seeking downtime after a busy day, children drawn to Miffy’s playful designs, or professionals taking a brief pause - the OSIM Miffy Feel-Good series encourages everyone to cultivate small yet meaningful rituals of relaxation.

As an extension of this collaboration, OSIM is also introducing a Miffy-themed protective cover for its popular uCozy V neck and shoulder massager, allowing fans to further personalize their wellness experience. The OSIM Miffy Feel-Good Series will be available from 24 Feb 2025 at OSIM website and stores. The Nek Plus, uCozy Delite, and uZap Warm are exclusives for online, while the uCozy V Limited Edition Miffy Cover is available on both channels.

For more information, please visit https://sg.osim.com or follow us on Facebook @OSIMSG, Instagram @OSIM_SG or TikTok: @OSIMSG.

– END –

Media Contact

OSIM International Pte Ltd

Liza Yao | liza.yao@osim.com.sg

Chee Ling | ling.chee@osim.com.sg

About OSIM International Pte Ltd

Founded in 1979, OSIM is today a leading Wellness Tech innovator dedicated to creating user-centric, intelligent and connected solutions that inspire and improve the well-being of everyone. OSIM’s core business is anchored on a user-centric wellness ecosystem of synergistic products, solutions, services and app, providing customers with a holistic well-being experience and empowering them to live healthier, happier lives.

Visit www.OSIM.com for more information.

OSIM is a subsidiary of V3 Brands.

About miffy

Miffy was born on June 21, 1955. Dutch artist Dick Bruna created the character to entertain his young son while on holiday at the seaside. The ensuing series of picture books, which explored universal childhood experiences through simple illustrations and rhyming text, immediately won Bruna international acclaim as both a writer and an artist.

To date, the Miffy series of books has sold more than 85 million copies and has been published in more than 50 languages. Miffy's love of friendship, innocence, cuteness, and positive life have accompanied generations of people as they grow up. Miffy's products are distributed across five continents, and the global communication of Miffy is supported by a highly integrated business unit in the fields of publishing, media and licensing. Mercis BV manages the global rights to all Dick Bruna works, including Miffy, covering publishing, media and licensing.

For more information, please go to www.miffy.com or contact miffyinfo@caa.com

Pause, Recharge and Embrace Joy: Relish ‘Feel Good’ Moments Everyday As OSIM & Miffy Team Up To Inspire Wellness On-The-Go

Categories

Promotions