SENIOR EXECUTIVE / ASSISTANT MANAGER, CRM STRATEGY

Overall Responsibilities:

As an Assistant Manager – CRM in OSIM HQ, you play an important global role in the proposition, implementation and optimisation of data-driven customer engagement & retention programmes, lead acquisition, marketing automation, data enrichment and targeted marketing campaigns.

Being an inquisitive and agile marketer, you will constantly be curious to learn more about customer behaviour and key purchase drivers. You will support the continuous improvement of the cross-channel customer journey and communication touchpoints including maximising dynamic content, precise targeting, customer journey personalisation, contents template development in collaboration with multiple stakeholders across Asia.

Job Responsibilities:

CRM & Lifecycle Programme

Support to develop strategies and tactics of customer engagement & retention programmes, and to ensure alignment across different markets with the HQ brand direction.
Identify sales activation opportunities to leverage customer lifecycle tools and programmes produced by HQ and conversely, identify opportunities to develop market-specific programmes.
Plan and manage the development and execution of communication to customers, including developing brand message/product offer matrix, determining targeted audience, testing communication channels and establishing results reporting.
Work with other Branding & Strategic Marketing team members to create content that is relevant and engaging with each strategic customer segment.
Coordinate with Web Development team and local marketing teams to ensure initiatives can be executed and delivered in local markets.

Leads & CRM Database Management

Support the maintenance and management of customer and lead data to ensure data integrity including data reconciliation, data integration and data audits
Work with CRM Manager, IT Manager and Analyst to manage digital transformation, consolidation and integration of all data sources (inbound and outbound) from various internal and third party sources.
Responsible for delivery of analysis/insight, including development of metrics and KPI’s for marketing and campaign measurement
- Sales data
- Lead and Customer data
- Online and offline channels performance data
- Campaign and promotion data
Work closely with country marketing teams to source for externally-provided data from partnership engagement, scope database warehousing requirements and support campaign execution.

Analysis & Reporting

Analyse customer behaviour including behavioural customer profiling, life cycle analysis, customer segmentation and market basket analysis.
Evaluate the effectiveness of marketing tactics, strategies and techniques.
Build and own the customer segmentation to support the sales and marketing businesses.
Develop customer lifecycle profile for each customer segment for precision marketing.
Work with CRM Manager and Data Analyst to design, programme, generate and automate concise KPI reports and/or dashboards that track marketing effectiveness and ROI

Job Requirements:

Good Degree in Marketing, Business or Mass Communications, from a reputable University.
At least 3 years working experience in consumer product marketing and brand management with strong exposure to customer relationship management (CRM), preferably in the retail industry.
Prior experience in digital marketing or working experience with creative agencies in generating digital contents would be an added advantage.
Positive, self-motivated, with a strong drive and passion for CRM marketing.
Adaptable, resourceful and independent to work in a fast paced and challenging industry.
Able to work with tight deadlines and have an eye on details
Excellent interpersonal skills, with the ability to work harmoniously, and develop good interpersonal relationships with diverse stakeholders from different markets.
Good communication and presentation skills.
Language Proficiency: English and Chinese - as need to liaise with Chinese speaking associates.

Interested and suitable candidates, please send your resume and portfolio to hrenquiry@osim.com.sg.

We regret that only shortlisted candidates will be notified.

SENIOR EXECUTIVE / ASSISTANT MANAGER, CRM STRATEGY

Categories

Promotions